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B2C and B2B Marketing
This paper compares business-to-consumer (B2C) and business-to-business (B2B) marketing today, noting how each addresses some specific elements that are the same in both cases while being given different emphasis or being addressed in slightly different ways. The methods of B2B marketing are somewhat different than for B2C marketing, and the opportunities can also be different, allowing for some processes to be easier while others may be more difficult.
